The consumption of television programming: development and validation of the connectedness scale
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Issue Date
2004-06
Authors
Russell, Cristel Antonia
Norman, Andrew T.
Heckler, Susan E.
Keywords
Television programs , Television--Psychological aspects , Television broadcasting--Social aspects , Television viewer--Psychology , Mass media--Marketing
Description
Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu