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Zimpleman College of Business
Drake Management Review
Relevant Business Research: A Viewpoint to Help Bridge the Gap between Academia and Practice
Relevant Business Research: A Viewpoint to Help Bridge the Gap between Academia and Practice
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Files
DMR111202V.pdf
(140.08 KB)
Issue Date
2021-10
Authors
Bryant, Andrew
Vieregger, Carl
Full item page
Keywords
Marketing
,
Strategic Management
Description
4 pages
URI
https://escholarshare.drake.edu/handle/2092/2237
DOI
Collections
Drake Management Review
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