2014 Advertising Senior Capstone: Se7en
Authors
Gehringer, Kati
Schrom, Zach
McKenzie, Blaire
Hoover, Ann
Flesher, Cece
Ens, Nick
Sen, Sumit
Issue Date
2014
Type
Presentation
Language
en_US
Keywords
Advertising campaigns , Tone’s® , Sam’s Club® , ACH Food Companies, Inc.
Alternative Title
Abstract
This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student ad agency, Se7en Advertising, is presented here.
Description
Professors Dorothy Pisarski and Sandy Henry, advisors
Citation
Publisher
Drake University