2014 Advertising Senior Capstone: Se7en

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Authors

Gehringer, Kati
Schrom, Zach
McKenzie, Blaire
Hoover, Ann
Flesher, Cece
Ens, Nick
Sen, Sumit

Issue Date

2014

Type

Presentation

Language

en_US

Keywords

Advertising campaigns , Tone’s® , Sam’s Club® , ACH Food Companies, Inc.

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Abstract

This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student ad agency, Se7en Advertising, is presented here.

Description

Professors Dorothy Pisarski and Sandy Henry, advisors

Citation

Publisher

Drake University

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