"The pass-along effect: investigating word-of-mouth effects on online survey procedures"
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Issue Date
2006-07
Authors
Norman, Andrew T.
Russell, Cristel Antonia
Keywords
Internet survey methodologies , Online surveys , Email surveys , Pass-along effect , Computer-mediated communication
Description
Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu