This Isn’t Your Parent’s TV Show…Oh Wait, It Is
Loading...
Authors
Luse, Andy
Steelman, Sierra
Burkman, Jim
Issue Date
2020-10
Type
Article
Language
en_US
Keywords
Information Systems
Alternative Title
Abstract
Popular conception holds that Millennials and Gen Z’ers do not like old stuff. Whether it be old
games, books, technology, movies, or TV shows, the prevailing thought is that the younger
generation prefers newer things. While this view may be perpetuated online and in popular
press, it may also be less than accurate as data actually shows younger generations preferring
older content. Utilizing Uses and Gratifications Theory, this research tests this assumption by
tracking favorite TV shows of Millennials and Gen Z’ers over a seven-year period. Results show
that these individuals actually prefer non-current TV shows and that the level of “noncurrentness” of their preference is growing over time.
Description
Peer-Reviewed Journal Article. 11 pages
Citation
Publisher
Drake Management Review