"Construct validity and other issues pertaining to 'The impact of research designs on R_ in linear regression models: An exploratory meta-analysis'"

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Authors

Hubbard, Raymond

Issue Date

1997

Type

Article

Language

en_US

Keywords

Linear regression model , Marketing research , Coefficient of determination , Construct validity , Research--Statistical methods. , Research design. , Statistics. , Regression analysis.

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Abstract

Introduction:I initially commented on Heribert Reisinger's (1997) paper, "The impact of research designs on R2 in linear regression models: An exploratory meta-analysis," in a double-blind review context. Some of my comments are incorporated in his present paper, while others are not. Unfortunately, my major original criticism of Reisinger's work, namely, that it suffers from serious construct validity problems, has not been addressed in the revised version of the manuscript. This is because it is all but impossible to do so. Nevertheless, the construct validity problems in Reisinger's paper impede any meaningful interpretation of his meta-analytic results. This issue is discussed below.

Description

Raymond Hubbard is the Thomas M. Sheehan Distinguished Professor of Marketing in the College of Business and Public Administration at Drake University. He can be contacted at: raymond.hubbard@drake.edu

Citation

Journal of Empirical Generalisations in Marketing Science, Volume 2, 1997, Pages 13-16

Publisher

University of South Australia, Mawson Lakes Campus

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DOI

ISSN

1326-4443

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