Book Review: Level Five Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams
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Authors
Nelson, Julie B.
Henderson, Mary U.
Issue Date
2024-04
Type
Article
Language
en_US
Keywords
HRM and Organizational Behavior , Marketing
Alternative Title
Abstract
This book review assesses John Hoskins' Level Five Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. Targeting sales leaders, the book provides a concise yet comprehensive framework for developing successful sales teams, emphasizing consultative selling. Hoskins guides readers through five progressive levels of selling, emphasizing the mindset's pivotal role in sales success. The book stands out for its unique framework, offering a clear and consistent approach to implementing and measuring sales coaching. While not introductory, the book benefits new sales leaders, addressing a literature gap in sales coaching processes. Despite being released pre-pandemic, the book's content remains relevant, aligning with the urgency of developing seller capabilities in an evolving buyer landscape. It advocates for upskilling, resonating with McKinsey's research on salesforce development. Beyond professional applications, the Level Five Coaching System is also useful in higher education, offering practical application, real-world relevance, skill development, adaptability, and improved learning outcomes. Its versatility makes it a valuable resource for both practical and academic contexts.
Description
6 pages
Citation
Publisher
Drake Management Review