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dc.contributor.authorNorman, Andrew T.
dc.contributor.authorRussell, Cristel Antonia
dc.identifier.citationJournal of Computer-Mediated Communication, 11(4), article 10.
dc.descriptionAndrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.eduen
dc.description.abstractEmail petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant’s social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed.en
dc.format.extent132749 bytes
dc.publisherHebrew University of Jerusalem, School of Business Administrationen
dc.subjectInternet survey methodologiesen
dc.subjectOnline surveysen
dc.subjectEmail surveysen
dc.subjectPass-along effecten
dc.subjectComputer-mediated communicationen
dc.title"The pass-along effect: investigating word-of-mouth effects on online survey procedures"en

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