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    "The pass-along effect: investigating word-of-mouth effects on online survey procedures"

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    norman.pdf (129.6Kb)
    Date
    2006-07
    Author
    Norman, Andrew T.; Russell, Cristel Antonia
    Metadata
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    Subject
    Internet survey methodologies; Online surveys; Email surveys; Pass-along effect; Computer-mediated communication
    Description
    Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu
    URI
    http://hdl.handle.net/2092/497
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