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"The pass-along effect: investigating word-of-mouth effects on online survey procedures"
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norman.pdf (129.6Kb)
Date
2006-07
Author
Norman, Andrew T.
;
Russell, Cristel Antonia
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Subject
Internet survey methodologies
;
Online surveys
;
Email surveys
;
Pass-along effect
;
Computer-mediated communication
Description
Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu
URI
http://hdl.handle.net/2092/497
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