Show simple item record

dc.contributor.authorRussell, Cristel Antonia
dc.contributor.authorNorman, Andrew T.
dc.contributor.authorHeckler, Susan E.
dc.identifier.citationJournal of Consumer Research Vol.31, no. 1, June 2004: pp. 150-161en_US
dc.descriptionAndrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.eduen_US
dc.description.abstractThe consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a threephased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies.en_US
dc.format.extent129884 bytes
dc.publisherUniversity of Chicago Pressen_US
dc.subjectTelevision programsen_US
dc.subjectTelevision--Psychological aspectsen_US
dc.subjectTelevision broadcasting--Social aspectsen_US
dc.subjectTelevision viewer--Psychologyen_US
dc.subjectMass media--Marketingen_US
dc.titleThe consumption of television programming: development and validation of the connectedness scaleen_US

Files in this item


This item appears in the following Collection(s)

  • Marketing
    Publications submitted by the faculty members of the Department of Marketing.

Show simple item record