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    The consumption of television programming: development and validation of the connectedness scale

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    normanjcr.pdf (126.8Kb)
    Date
    2004-06
    Author
    Russell, Cristel Antonia; Norman, Andrew T.; Heckler, Susan E.
    Metadata
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    Subject
    Television programs; Television--Psychological aspects; Television broadcasting--Social aspects; Television viewer--Psychology; Mass media--Marketing
    Description
    Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu
    URI
    http://hdl.handle.net/2092/496
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    • Marketing

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