"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"

dc.contributor.author	Wallace, Karen L.
dc.date.accessioned	2006-12-18T14:55:17Z
dc.date.available	2006-12-18T14:55:17Z
dc.date.issued	2004-05
dc.identifier.citation	Public Libraries 43, no. 3 (May/Jun 2004): 177-181	en
dc.identifier.issn	0163-5506
dc.identifier.uri	http://hdl.handle.net/2092/495
dc.description	Karen L. Wallace is a professor of librarianship and Circulation/Reference Library in the Opperman Law Library at Drake University. She can be contacted at karen.wallace@drake.edu	en
dc.description.abstract	Even the most fabulous collections, programs, and services can all languish underutilized and ill-attended without effective promotion. At times, even the most creative among us can become stymied and fall into a rut, relying on the same promotional techniques for all library offerings. Considering other public libraries’ successful promotions, along with their underlying marketing principles, can help infuse new life in stale routines. This article presents ten guidelines for effective promotion, illustrated by real library practices.	en
dc.format.extent	50778 bytes
dc.format.mimetype	application/pdf
dc.language.iso	en_US
dc.publisher	American Library Association	en
dc.subject	Libraries--Public relations	en
dc.subject	Libraries--Marketing	en
dc.subject	Advertising--Libraries	en
dc.subject	Library services	en
dc.subject	Public services (Libraries)	en
dc.subject	Libraries	en
dc.subject	Librarians	en
dc.title	"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"	en
dc.type	Article	en

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