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dc.contributor.authorHubbard, Raymond
dc.identifier.citationJournal of Empirical Generalisations in Marketing Science, Volume 2, 1997, Pages 13-16en
dc.descriptionRaymond Hubbard is the Thomas M. Sheehan Distinguished Professor of Marketing in the College of Business and Public Administration at Drake University. He can be contacted at: raymond.hubbard@drake.eduen
dc.description.abstractIntroduction:I initially commented on Heribert Reisinger's (1997) paper, "The impact of research designs on R2 in linear regression models: An exploratory meta-analysis," in a double-blind review context. Some of my comments are incorporated in his present paper, while others are not. Unfortunately, my major original criticism of Reisinger's work, namely, that it suffers from serious construct validity problems, has not been addressed in the revised version of the manuscript. This is because it is all but impossible to do so. Nevertheless, the construct validity problems in Reisinger's paper impede any meaningful interpretation of his meta-analytic results. This issue is discussed below.en
dc.format.extent25200 bytes
dc.publisherUniversity of South Australia, Mawson Lakes Campusen
dc.subjectLinear regression modelen
dc.subjectMarketing researchen
dc.subjectCoefficient of determinationen
dc.subjectConstruct validityen
dc.subjectResearch--Statistical methods.en
dc.subjectResearch design.en
dc.subjectRegression analysis.en
dc.title"Construct validity and other issues pertaining to 'The impact of research designs on R_ in linear regression models: An exploratory meta-analysis'"en

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