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dc.contributor.authorLuse, Andy
dc.contributor.authorSteelman, Sierra
dc.contributor.authorBurkman, Jim
dc.date.accessioned2020-11-20T17:43:12Z
dc.date.available2020-11-20T17:43:12Z
dc.date.issued2020-10
dc.identifier.urihttps://escholarshare.drake.edu/handle/2092/2216
dc.descriptionPeer-Reviewed Journal Article. 11 pagesen_US
dc.description.abstractPopular conception holds that Millennials and Gen Z’ers do not like old stuff. Whether it be old games, books, technology, movies, or TV shows, the prevailing thought is that the younger generation prefers newer things. While this view may be perpetuated online and in popular press, it may also be less than accurate as data actually shows younger generations preferring older content. Utilizing Uses and Gratifications Theory, this research tests this assumption by tracking favorite TV shows of Millennials and Gen Z’ers over a seven-year period. Results show that these individuals actually prefer non-current TV shows and that the level of “noncurrentness” of their preference is growing over time.en_US
dc.language.isoen_USen_US
dc.publisherDrake Management Reviewen_US
dc.relation.ispartofseriesDrake Management Review;Volume 10, Issue 1, October 2020
dc.subjectInformation Systemsen_US
dc.titleThis Isn’t Your Parent’s TV Show…Oh Wait, It Isen_US
dc.typeArticleen_US


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