dc.contributor.author | Luse, Andy | |
dc.contributor.author | Steelman, Sierra | |
dc.contributor.author | Burkman, Jim | |
dc.date.accessioned | 2020-11-20T17:43:12Z | |
dc.date.available | 2020-11-20T17:43:12Z | |
dc.date.issued | 2020-10 | |
dc.identifier.uri | https://escholarshare.drake.edu/handle/2092/2216 | |
dc.description | Peer-Reviewed Journal Article. 11 pages | en_US |
dc.description.abstract | Popular conception holds that Millennials and Gen Z’ers do not like old stuff. Whether it be old
games, books, technology, movies, or TV shows, the prevailing thought is that the younger
generation prefers newer things. While this view may be perpetuated online and in popular
press, it may also be less than accurate as data actually shows younger generations preferring
older content. Utilizing Uses and Gratifications Theory, this research tests this assumption by
tracking favorite TV shows of Millennials and Gen Z’ers over a seven-year period. Results show
that these individuals actually prefer non-current TV shows and that the level of “noncurrentness” of their preference is growing over time. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Drake Management Review | en_US |
dc.relation.ispartofseries | Drake Management Review;Volume 10, Issue 1, October 2020 | |
dc.subject | Information Systems | en_US |
dc.title | This Isn’t Your Parent’s TV Show…Oh Wait, It Is | en_US |
dc.type | Article | en_US |