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dc.contributor.authorHarvey, Elise
dc.contributor.authorWade, Julie
dc.date.accessioned2020-02-27T21:24:57Z
dc.date.available2020-02-27T21:24:57Z
dc.date.issued2019-04
dc.identifier.urihttps://escholarshare.drake.edu/handle/2092/2196
dc.descriptionEditorially-Reviewed Journal Article. 13 pagesen_US
dc.description.abstractOrganizational stigma is a useful adaptation of the concept of social stigma, which can be used to understand why some organizations are saddled with the image of being socially unsavory or undesirable. In this paper, we define the concept of organizational stigma and review it in relation to established theory and similar organizational constructs. We argue how organizational stigma is developed, and discuss various outcomes from organizational stigma. We conclude with a discussion of implications for practitioners and academics.en_US
dc.language.isoen_USen_US
dc.publisherDrake Management Reviewen_US
dc.relation.ispartofseriesDrake Management Review;Volume 8, Issues 1&2, April 2019
dc.subjectMarketingen_US
dc.subjectStrategic Managementen_US
dc.titleOrganizational Stigma: Sources and Outcomesen_US
dc.typeArticleen_US


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