| dc.contributor.author | Dale, Savana | |
| dc.contributor.author | Van Wyk, Jessica | |
| dc.contributor.author | Dahnert, Brooke | |
| dc.contributor.author | Ekonomou, Sia | |
| dc.contributor.author | Stanley, Tina | |
| dc.contributor.author | Austin, Haley | |
| dc.date.accessioned | 2014-09-02T20:35:49Z | |
| dc.date.available | 2014-09-02T20:35:49Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/2092/2075 | |
| dc.description | Professors, Dorothy Pisarski and Sandy Henry, advisors. | en_US |
| dc.description.abstract | This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student agency, WOW factor, is presented here. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Drake University | en_US |
| dc.relation.ispartofseries | Drake University, Journalism and Mass Communication;2014 | |
| dc.subject | Advertising campaigns | en_US |
| dc.subject | Tone’s® | en_US |
| dc.subject | Sam’s Club®. | en_US |
| dc.subject | ACH Food Companies, Inc. | en_US |
| dc.title | 2014 Advertising Senior Capstone: WOW factor | en_US |
| dc.type | Presentation | en_US |
