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dc.contributor.authorDale, Savana
dc.contributor.authorVan Wyk, Jessica
dc.contributor.authorDahnert, Brooke
dc.contributor.authorEkonomou, Sia
dc.contributor.authorStanley, Tina
dc.contributor.authorAustin, Haley
dc.date.accessioned2014-09-02T20:35:49Z
dc.date.available2014-09-02T20:35:49Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/2092/2075
dc.descriptionProfessors, Dorothy Pisarski and Sandy Henry, advisors.en_US
dc.description.abstractThis Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student agency, WOW factor, is presented here.en_US
dc.language.isoen_USen_US
dc.publisherDrake Universityen_US
dc.relation.ispartofseriesDrake University, Journalism and Mass Communication;2014
dc.subjectAdvertising campaignsen_US
dc.subjectTone’s®en_US
dc.subjectSam’s Club®.en_US
dc.subjectACH Food Companies, Inc.en_US
dc.title2014 Advertising Senior Capstone: WOW factoren_US
dc.typePresentationen_US


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