2014 Advertising Senior Capstone: WOW factor

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Date
2014
Author
Dale, Savana
Van Wyk, Jessica
Dahnert, Brooke
Ekonomou, Sia
Stanley, Tina
Austin, Haley
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Subject
 Advertising campaigns; Tone’s®; Sam’s Club®.; ACH Food Companies, Inc. 
Abstract
This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student agency, WOW factor, is presented here.
Description
Professors, Dorothy Pisarski and Sandy Henry, advisors.
URI
http://hdl.handle.net/2092/2075
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