2014 Advertising Senior Capstone: IRIS

Thumbnail
View/Open

Date
2014
Author
Ko, April
Velastegui, Carlos
Vandercar, Claire
Rogers, Nick
Jones, Reese
Hamilton, Hilary
Metadata
Show full item record
Subject
 Advertising campaigns; Tone’s®; Sam’s Club®; ACH Food Companies, Inc. 
Abstract
This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student advertising agency, IRIS, is presented here.
Description
Professors, Dorothy Pisarski and Sandy Henry, advisors.
URI
http://hdl.handle.net/2092/2073
Collections