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dc.contributor.authorGehringer, Kati
dc.contributor.authorSchrom, Zach
dc.contributor.authorMcKenzie, Blaire
dc.contributor.authorHoover, Ann
dc.contributor.authorFlesher, Cece
dc.contributor.authorEns, Nick
dc.contributor.authorSen, Sumit
dc.date.accessioned2014-09-02T16:55:11Z
dc.date.available2014-09-02T16:55:11Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/2092/2072
dc.descriptionProfessors Dorothy Pisarski and Sandy Henry, advisorsen_US
dc.description.abstractThis Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student ad agency, Se7en Advertising, is presented here.en_US
dc.language.isoen_USen_US
dc.publisherDrake Universityen_US
dc.relation.ispartofseriesDrake University, Journalism and Mass Communication;2014
dc.subjectAdvertising campaignsen_US
dc.subjectTone’s®en_US
dc.subjectSam’s Club®en_US
dc.subjectACH Food Companies, Inc.en_US
dc.title2014 Advertising Senior Capstone: Se7enen_US
dc.typePresentationen_US


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