Browsing Drake Management Review by Author "Wagh, Isaac"
Now showing items 1-1 of 1
In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of it Being Purchased? Wagh, Isaac; Miller, Chip E. (Drake Management Review, 2011-10)Globalization has helped mold China into the economic leader that it is today. Despite the country‘s growing economic ties, Chinese culture remains unique, making it difficult for foreign firms to effectively communicate ...