Now showing items 1-2 of 2

    • Netnography: A Pocket Guide to Conducting Research in Closed Virtual Communities 

      Wade, Julie (Drake Management Review, 2020-04)
      This paper defines closed virtual communities and outlines a brief guide for researchers (academics and students) who wish to engage in ethnographic studies of online communities, commonly known as a netnography. Although ...
    • Organizational Stigma: Sources and Outcomes 

      Harvey, Elise; Wade, Julie (Drake Management Review, 2019-04)
      Organizational stigma is a useful adaptation of the concept of social stigma, which can be used to understand why some organizations are saddled with the image of being socially unsavory or undesirable. In this paper, ...