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dc.contributor.authorDinger, Michael
dc.contributor.authorKlein, Richard
dc.contributor.authorThatcher, Jason Bennett
dc.date.accessioned2013-09-13T14:49:15Z
dc.date.available2013-09-13T14:49:15Z
dc.date.issued2011-10
dc.identifier.urihttp://hdl.handle.net/2092/2003
dc.description.abstractIn recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the case of Ganz, who developed and marketed the Webkinz brand of plush toy collectibles. These Webkinz toys create unique value through bundling a physical collectible toy with digital services accessed through the Internet. In this article, we analyze the elements of the Ganz business model that contribute to creating consumer value. We conclude with implications for managers and suggestions for future research.en_US
dc.language.isoen_USen_US
dc.publisherDrake Management Reviewen_US
dc.relation.ispartofseriesDrake Management Review;Volume 1, Issue 1, October 2011
dc.subjectElectronic Commerceen_US
dc.subjectMarketingen_US
dc.titleCreating Consumer Value through Physical and Digital Product Bundles: One Firm's Approachen_US
dc.typeArticleen_US


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