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    • Netnography: A Pocket Guide to Conducting Research in Closed Virtual Communities 

      Wade, Julie (Drake Management Review, 2020-04)
      This paper defines closed virtual communities and outlines a brief guide for researchers (academics and students) who wish to engage in ethnographic studies of online communities, commonly known as a netnography. Although ...

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    AuthorWade, Julie (1)SubjectHuman Resource Management (1)Information Systems (1)
    Marketing (1)
    ... View MoreDate Issued
    2020 (1)
    Has File(s)Yes (1)

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