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Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
(Drake Management Review, 2011-10) -
Creating Consumer Value through Physical and Digital Product Bundles: One Firm's Approach
(Drake Management Review, 2011-10)In recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the ... -
Uncertainty Avoidance and Consumer Perceptions of Global e-Commerce Sites: A Multi-Level Model
(Drake Management Review, 2013-10)Online purchasing is a decision-making process that involves inherent uncertainty. Yet consumer tolerance for uncertainty differs across cultures, requiring e-vendors to decide whether to adapt websites to different ...