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In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of it Being Purchased?
(Drake Management Review, 2011-10)Globalization has helped mold China into the economic leader that it is today. Despite the country‘s growing economic ties, Chinese culture remains unique, making it difficult for foreign firms to effectively communicate ... -
Exploring the Effect of Narrators’ Accents in Informational Short Films
(Drake Management Review, 2018)Advances in technology have made it increasingly easy to receive information via YouTube and short film clips from around the world. This research examines if a foreign accent has a favorable or an unfavorable effect ...