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(Drake Management Review, 2012-04)Modern technology, particularly as associated with internet shopping, permits excellent estimations of individual consumer willingness to pay. Customized pricing is defined as a pricing strategy based upon such individualized ...
(Drake Management Review, 2011-10)
(Drake Management Review, 2011-10)In recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the ...
(Drake Management Review, 2011-10)Globalization has helped mold China into the economic leader that it is today. Despite the country‘s growing economic ties, Chinese culture remains unique, making it difficult for foreign firms to effectively communicate ...