Browsing College of Business & Public Administration by Subject "Electronic commerce"

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Uncertainty Avoidance and Consumer Perceptions of Global e-Commerce Sites: A Multi-Level Model

Karahanna, Elena; Williams, Clay K.; Polites, Greta L.; Liu, Ben; Seligman, Larry (Drake University, 2013-10)

Online purchasing is a decision-making process that involves inherent uncertainty. Yet consumer tolerance for uncertainty differs across cultures, requiring e-vendors to decide whether to adapt websites to different ...