Browsing College of Business & Public Administration by Subject "Electronic Commerce"
Now showing items 1-2 of 2
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Creating Consumer Value through Physical and Digital Product Bundles: One Firm's Approach
(Drake Management Review, 2011-10)In recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the ... -
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
(Drake Management Review, 2011-10)
