2011 National Student Advertising Competition ; "Your Move"

Blue, Inc.

dc.contributor.author	Blue, Inc.
dc.date.accessioned	2011-05-05T17:12:09Z
dc.date.available	2011-05-05T17:12:09Z
dc.date.issued	2011-05-05T17:12:09Z
dc.identifier.uri	http://hdl.handle.net/2092/1587
dc.description	Blue Inc. is composed of the following students: Megan Slyman, Stephanie Anderson, Sam Shanahan, Alex Battani, Amanda Newhouse, Evan McKenzie, Takunbo Pillot, Danielle White, Jon McDonald, Courtney Petty, Rachel Yancey, Ellen O'Byrne, Danielle Cheever, Allison George, Lydia Metzger, Benjamin Liu, Alison Wright, Erika Sevigny, Jacqueline Blank, Andrew Brice, Katlyn Malcomson, Benjamin Shoff, James Davis, Emily Pomsal, Jamie Bailey, Mary Brueggemann, April Meyer, Nicholas Sellers, Susan Clausen, Paige Fisher, Kelsey Mazer, Jenna Pate, Kara Rhodes, Nick Barger, Megan Fratzke, Andria Kelzenberg, Yoni Solomon, Tyler Tran, Stephanie Bruner, Sarah Chestnut, Whitley Kemble. Faculty advisors: Sandy Henry & Dorothy Pisarski.	en_US
dc.description.abstract	This Journalism and Mass Communication's class shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, JCPenney. The students were challenged to create a marketing campaign emphasizing women shoppers, 25-34 years old and a choice strategy of where they shop.	en_US
dc.language.iso	en_US	en_US
dc.relation.ispartofseries	Drake University, Journalism and Mass Communication;2011
dc.subject	Advertising campaigns--Competitions	en_US
dc.subject	Student advertising	en_US
dc.subject	National Student Advertising Competition	en_US
dc.subject	American Advertising Federation	en_US
dc.subject	JCPenney	en_US
dc.subject	NSAC	en_US
dc.title	2011 National Student Advertising Competition ; "Your Move"	en_US
dc.type	Presentation	en_US