JMC 145: Advertising Campaign Strategy Projects

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https://hdl.handle.net/2092/325

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    2014 Advertising Senior Capstone: WOW factor
    (Drake University, 2014) Dale, Savana; Van Wyk, Jessica; Dahnert, Brooke; Ekonomou, Sia; Stanley, Tina; Austin, Haley
    This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student agency, WOW factor, is presented here.
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    2014 Advertising Senior Capstone: Sidecar Creative
    (Drake University, 2014) Murray, Sarah; Gronewold, Jordan; Marschner, Alyssa; Hall, Sean; Opatz, Maria; Paulson, Nate
    This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student agency, Sidecar Creative, is presented here.
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    2014 Advertising Senior Capstone: IRIS
    (Drake University, 2014) Ko, April; Velastegui, Carlos; Vandercar, Claire; Rogers, Nick; Jones, Reese; Hamilton, Hilary
    This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student advertising agency, IRIS, is presented here.
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    2014 Advertising Senior Capstone: Se7en
    (Drake University, 2014) Gehringer, Kati; Schrom, Zach; McKenzie, Blaire; Hoover, Ann; Flesher, Cece; Ens, Nick; Sen, Sumit
    This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student ad agency, Se7en Advertising, is presented here.
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    2013 National Student Advertising Competition: "Glidden Gets You Going"
    (Drake University, 2013) Blue, Inc.
    This Journalism and Mass Communication's class shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, Glidden. The students were challenged to create an integrated marketing campaign emphasizing a unique product.