ItemHeinOnline and Law Review Citation Patterns(Law Library Journal, 2011-03) Wallace, Karen L.The authors tested the proposition that the ubiquity of HeinOnline in law libraries would alter law review citation patterns. Has HeinOnline’s provision of the full runs of law reviews in full text led to more citations to older materials? This article reports the results of the study they undertook to test this theory. Item"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"(American Library Association, 2004-05) Wallace, Karen L.Even the most fabulous collections, programs, and services can all languish underutilized and ill-attended without effective promotion. At times, even the most creative among us can become stymied and fall into a rut, relying on the same promotional techniques for all library offerings. Considering other public libraries’ successful promotions, along with their underlying marketing principles, can help infuse new life in stale routines. This article presents ten guidelines for effective promotion, illustrated by real library practices.