Browsing by Author "Thatcher, Jason Bennett"
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Creating Consumer Value through Physical and Digital Product Bundles: One Firm's Approach
Dinger, Michael; Klein, Richard; Thatcher, Jason Bennett (Drake Management Review, 2011-10)In recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the ...