Browsing by Author "Norman, Andrew T."
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The consumption of television programming: development and validation of the connectedness scale
(University of Chicago Press, 2004-06)The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the ... -
"The pass-along effect: investigating word-of-mouth effects on online survey procedures"
(Hebrew University of Jerusalem, School of Business Administration, 2006-07)Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples ...
