Browsing by Author "Nishijima, Marissa Y.H."
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More Bills than Thrills? Comparing Predicted and Actual Levels of Essential and Nonessential Spending
Louie, Therese A.; Nishijima, Marissa Y.H. (Drake Management Review, 2021-10)In terms of the expense, spending $50 a week on both commuting and on a recreational happy hour should be perceived equally. Yet, it is proposed that consumers tend to overestimate their level of spending on necessities, ...