2007 National Student Advertising Competition

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dc.contributor.author Blue, Inc.
dc.date.accessioned 2007-04-23T15:57:56Z
dc.date.available 2007-04-23T15:57:56Z
dc.date.issued 2007-04
dc.identifier.uri http://hdl.handle.net/2092/538
dc.description Blue, Inc. is composed of the following students: Tracey Bien, Ryan Summerfelt, Sheryl Loren, Tiffany Mitchell, Holly Reynolds, Amanda Gunther, Adrianne Konrad, Larry Luckett, Bailey Posnick, Sara Withers, Susan Mainquist, Katie Leick, Jasmine Teo, Ben Truehart, James Bridgeford, Gina DiCesare, Emily Vraspir, Emily Sexton, Stacy Boerema, Justin Vaught, Sarah Elliott, Ellen Won, Mara Brettner, Lauren Smith, Joel Brewer, Zach Hayden, Pamela McNew, Jennifer Reff, Kathleen Anderson, Ajay Calvin, Jacquie Koepsel, Andrew Roger, Nick Grant, Jesse Sparks. en
dc.description.abstract This journalism class project (JMC145: Advertising Campaign Strategies) shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, Coca-Cola Classic. The students were challenged to create an integrated marketing campaign emphasizing a unique product. en
dc.format.extent 32044420 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.publisher Drake University ; NSAC (National Student AAF Advertising Competition) en
dc.subject Advertising campaigns. en
dc.subject Student advertising. en
dc.subject Advertising campaigns--Competitions. en
dc.subject Advertising--Beverages--United States. en
dc.subject Beverages--Marketing. en
dc.subject Coca-Cola Company. en
dc.subject National Student Advertising Competition. en
dc.subject American Advertising Federation. en
dc.title 2007 National Student Advertising Competition en
dc.title.alternative Coca-Cola Classic en
dc.type Presentation en


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