"Phonathon: Who Gives? Who Gives More?"
Ripper, Julie M.
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Because of the necessity for fundrasiers to solicit constituents in order to raise the most funds as effectively as possible, this research takes a look at the phonathon program at a Drake University, a small Midwestern University. The purpose of this study was to identify the predictors for the probability of securing a gift and the gift size in response to a call. Five core recommendations were made to improve the efficiency of the phonathon program. Future research is needed to determine whether these findings remain true over time or how these results compare to other fundraising methods.
Julie M. Ripper is the former Director of Annual Fund at Drake University, and can be contacted at firstname.lastname@example.org. Steve Krantz, Ph.D., is an Associate Professor in the School of Nursing at the University of Missouri in Kansas City. Terri Deems is an Adjunct Faculty member in the School of Education at Drake University.