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dc.contributor.authorNorman, Andrew T.
dc.contributor.authorRussell, Cristel Antonia
dc.date.accessioned2006-12-19T16:38:51Z
dc.date.available2006-12-19T16:38:51Z
dc.date.issued2006-07
dc.identifier.citationJournal of Computer-Mediated Communication, 11(4), article 10. http://jcmc.indiana.edu/vol11/issue4/norman.htmlen
dc.identifier.issn1083-6101
dc.identifier.urihttp://hdl.handle.net/2092/497
dc.descriptionAndrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.eduen
dc.description.abstractEmail petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant’s social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed.en
dc.format.extent132749 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherHebrew University of Jerusalem, School of Business Administrationen
dc.subjectInternet survey methodologiesen
dc.subjectOnline surveysen
dc.subjectEmail surveysen
dc.subjectPass-along effecten
dc.subjectComputer-mediated communicationen
dc.title"The pass-along effect: investigating word-of-mouth effects on online survey procedures"en
dc.typeArticleen


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