"The consumption of television programming: development and validation of the connectedness scale"

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dc.contributor.author Russell, Cristel Antonia
dc.contributor.author Norman, Andrew T.
dc.contributor.author Heckler, Susan E.
dc.date.accessioned 2006-12-18T20:49:40Z
dc.date.available 2006-12-18T20:49:40Z
dc.date.issued 2004-06
dc.identifier.citation "Journal of Consumer Research" Vol.31, no. 1, June 2004: pp. 150-161 en
dc.identifier.issn 0095-5301
dc.identifier.uri http://hdl.handle.net/2092/496
dc.description Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu en
dc.description.abstract The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a threephased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies. en
dc.format.extent 129884 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.publisher University of Chicago Press en
dc.subject Television programs en
dc.subject Television--Psychological aspects en
dc.subject Television broadcasting--Social aspects en
dc.subject Television viewer--Psychology en
dc.subject Mass media--Marketing en
dc.title "The consumption of television programming: development and validation of the connectedness scale" en
dc.type Article en


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    Publications submitted by the faculty members of the Department of Marketing.

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