"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"

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dc.contributor.author Wallace, Karen L.
dc.date.accessioned 2006-12-18T14:55:17Z
dc.date.available 2006-12-18T14:55:17Z
dc.date.issued 2004-05
dc.identifier.citation Public Libraries 43, no. 3 (May/Jun 2004): 177-181 en
dc.identifier.issn 0163-5506
dc.identifier.uri http://hdl.handle.net/2092/495
dc.description Karen L. Wallace is a professor of librarianship and Circulation/Reference Library in the Opperman Law Library at Drake University. She can be contacted at karen.wallace@drake.edu en
dc.description.abstract Even the most fabulous collections, programs, and services can all languish underutilized and ill-attended without effective promotion. At times, even the most creative among us can become stymied and fall into a rut, relying on the same promotional techniques for all library offerings. Considering other public libraries’ successful promotions, along with their underlying marketing principles, can help infuse new life in stale routines. This article presents ten guidelines for effective promotion, illustrated by real library practices. en
dc.format.extent 50778 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.publisher American Library Association en
dc.subject Libraries--Public relations en
dc.subject Libraries--Marketing en
dc.subject Advertising--Libraries en
dc.subject Library services en
dc.subject Public services (Libraries) en
dc.subject Libraries en
dc.subject Librarians en
dc.title "Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion" en
dc.type Article en

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