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dc.contributor.authorWallace, Karen L.
dc.date.accessioned2006-12-18T14:55:17Z
dc.date.available2006-12-18T14:55:17Z
dc.date.issued2004-05
dc.identifier.citationPublic Libraries 43, no. 3 (May/Jun 2004): 177-181en
dc.identifier.issn0163-5506
dc.identifier.urihttp://hdl.handle.net/2092/495
dc.descriptionKaren L. Wallace is a professor of librarianship and Circulation/Reference Library in the Opperman Law Library at Drake University. She can be contacted at karen.wallace@drake.eduen
dc.description.abstractEven the most fabulous collections, programs, and services can all languish underutilized and ill-attended without effective promotion. At times, even the most creative among us can become stymied and fall into a rut, relying on the same promotional techniques for all library offerings. Considering other public libraries’ successful promotions, along with their underlying marketing principles, can help infuse new life in stale routines. This article presents ten guidelines for effective promotion, illustrated by real library practices.en
dc.format.extent50778 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherAmerican Library Associationen
dc.subjectLibraries--Public relationsen
dc.subjectLibraries--Marketingen
dc.subjectAdvertising--Librariesen
dc.subjectLibrary servicesen
dc.subjectPublic services (Libraries)en
dc.subjectLibrariesen
dc.subjectLibrariansen
dc.title"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"en
dc.typeArticleen


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