"Beyond the newsletter: concrete guidelines and innovative ideas for effective promotion"
Wallace, Karen L.
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Even the most fabulous collections, programs, and services can all languish underutilized and ill-attended without effective promotion. At times, even the most creative among us can become stymied and fall into a rut, relying on the same promotional techniques for all library offerings. Considering other public libraries’ successful promotions, along with their underlying marketing principles, can help infuse new life in stale routines. This article presents ten guidelines for effective promotion, illustrated by real library practices.
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Vande Haar, Dale A. (Kennedy-Western University, 2005-02)This dissertation explores the development of public school libraries from their origins in the late 18th century in New England to today’s dynamic, modern places where students and faculty use 21st century technology to ...