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Browsing Marketing by Title
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(Hebrew University of Jerusalem, School of Business Administration, 2006-07)Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples ...
(Sage, 2006-09-15)In marketing journals and market research textbooks, two concepts of statistical significance - p values and α levels - are commonly mixed together. This is unfortunate because they each have completely different ...