Browsing Drake Theses and Dissertations by Subject "Universities and colleges--Admission--Behaviors"
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The Behaviors and Attitudes of Financial Aid and Admission Directors Regarding the Growing Use of Financial Aid Funds for Marketing Purposes (Drake University, 2000-07)Problem. In order to meet enrollment goals, college and university personnel are increasingly utilizing financial aid in their marketing strategies. As pressure to efficiently allocate limited financial aid funds at colleges ...