2014 Advertising Senior Capstone: IRIS
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This Journalism and Mass Communication's class prepared plans books and presentations for a segment of the ACH Foods business, specifically, Tone's Spices. Students were divided into four ad agencies to plan and execute an advertising and marketing campaign for the sponsor, Tone's. The students were challenged to create an integrated campaign including social media. The plans book for the student advertising agency, IRIS, is presented here.
Professors, Dorothy Pisarski and Sandy Henry, advisors.