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Zimpleman College of Business
Drake Management Review
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
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Files
DMR010107R.pdf
(178.49 KB)
Issue Date
2011-10
Authors
Kirk, Delaney J.
Full item page
Keywords
Electronic Commerce
,
Marketing
Description
URI
http://hdl.handle.net/2092/2005
DOI
Collections
Drake Management Review
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