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"The consumption of television programming: development and validation of the connectedness scale"
(University of Chicago Press, 2004-06)
The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the ...
"The pass-along effect: investigating word-of-mouth effects on online survey procedures"
(Hebrew University of Jerusalem, School of Business Administration, 2006-07)
Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples ...