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  • "The pass-along effect: investigating word-of-mouth effects on online survey procedures" 

    Norman, Andrew T.; Russell, Cristel Antonia (Hebrew University of Jerusalem, School of Business Administration, 2006-07)
    Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples ...