A Resource Unit On Consumer Education In The Fifth And Sixth Grades
Schiess, Marvin W.
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Dinger, Michael; Klein, Richard; Thatcher, Jason Bennett (Drake Management Review, 2011-10)In recent years, firms have bundled digital products and physical products to create value and gain a competitive edge in the marketplace. In this commentary, we discuss one such approach to value creation. We present the ...
Karahanna, Elena; Williams, Clay K.; Polites, Greta L.; Liu, Ben; Seligman, Larry (Drake University, 2013-10)Online purchasing is a decision-making process that involves inherent uncertainty. Yet consumer tolerance for uncertainty differs across cultures, requiring e-vendors to decide whether to adapt websites to different ...
Consumer Obligation and Counterproductive Consumption : Can the things We Don't Use Affect Us More Than Those We Do? Haase, Rachel (2010-04-21)Most economic consumption is relatively exclusive in time, as there is only a limited number of activities in which one may engage at a given moment. However, items that we own may affect us in different ways depending ...