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dc.contributor.authorBlue, Inc.
dc.date.accessioned2011-05-05T17:12:09Z
dc.date.available2011-05-05T17:12:09Z
dc.date.issued2011-05-05T17:12:09Z
dc.identifier.urihttp://hdl.handle.net/2092/1587
dc.descriptionBlue Inc. is composed of the following students: Megan Slyman, Stephanie Anderson, Sam Shanahan, Alex Battani, Amanda Newhouse, Evan McKenzie, Takunbo Pillot, Danielle White, Jon McDonald, Courtney Petty, Rachel Yancey, Ellen O'Byrne, Danielle Cheever, Allison George, Lydia Metzger, Benjamin Liu, Alison Wright, Erika Sevigny, Jacqueline Blank, Andrew Brice, Katlyn Malcomson, Benjamin Shoff, James Davis, Emily Pomsal, Jamie Bailey, Mary Brueggemann, April Meyer, Nicholas Sellers, Susan Clausen, Paige Fisher, Kelsey Mazer, Jenna Pate, Kara Rhodes, Nick Barger, Megan Fratzke, Andria Kelzenberg, Yoni Solomon, Tyler Tran, Stephanie Bruner, Sarah Chestnut, Whitley Kemble. Faculty advisors: Sandy Henry & Dorothy Pisarski.en_US
dc.description.abstractThis Journalism and Mass Communication's class shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, JCPenney. The students were challenged to create a marketing campaign emphasizing women shoppers, 25-34 years old and a choice strategy of where they shop.en_US
dc.language.isoen_USen_US
dc.relation.ispartofseriesDrake University, Journalism and Mass Communication;2011
dc.subjectAdvertising campaigns--Competitionsen_US
dc.subjectStudent advertisingen_US
dc.subjectNational Student Advertising Competitionen_US
dc.subjectAmerican Advertising Federationen_US
dc.subjectJCPenneyen_US
dc.subjectNSACen_US
dc.title2011 National Student Advertising Competition ; "Your Move"en_US
dc.typePresentationen_US


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