2011 National Student Advertising Competition ; "Your Move"

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dc.contributor.author Blue, Inc.
dc.date.accessioned 2011-05-05T17:12:09Z
dc.date.available 2011-05-05T17:12:09Z
dc.date.issued 2011-05-05T17:12:09Z
dc.identifier.uri http://hdl.handle.net/2092/1587
dc.description Blue Inc. is composed of the following students: Megan Slyman, Stephanie Anderson, Sam Shanahan, Alex Battani, Amanda Newhouse, Evan McKenzie, Takunbo Pillot, Danielle White, Jon McDonald, Courtney Petty, Rachel Yancey, Ellen O'Byrne, Danielle Cheever, Allison George, Lydia Metzger, Benjamin Liu, Alison Wright, Erika Sevigny, Jacqueline Blank, Andrew Brice, Katlyn Malcomson, Benjamin Shoff, James Davis, Emily Pomsal, Jamie Bailey, Mary Brueggemann, April Meyer, Nicholas Sellers, Susan Clausen, Paige Fisher, Kelsey Mazer, Jenna Pate, Kara Rhodes, Nick Barger, Megan Fratzke, Andria Kelzenberg, Yoni Solomon, Tyler Tran, Stephanie Bruner, Sarah Chestnut, Whitley Kemble. Faculty advisors: Sandy Henry & Dorothy Pisarski. en_US
dc.description.abstract This Journalism and Mass Communication's class shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, JCPenney. The students were challenged to create a marketing campaign emphasizing women shoppers, 25-34 years old and a choice strategy of where they shop. en_US
dc.language.iso en_US en_US
dc.relation.ispartofseries Drake University, Journalism and Mass Communication;2011
dc.subject Advertising campaigns--Competitions en_US
dc.subject Student advertising en_US
dc.subject National Student Advertising Competition en_US
dc.subject American Advertising Federation en_US
dc.subject JCPenney en_US
dc.subject NSAC en_US
dc.title 2011 National Student Advertising Competition ; "Your Move" en_US
dc.type Presentation en_US


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