http://hdl.handle.net/2092/197 faculty publications from the College of Business & Public Administration 2012-10-03T22:18:49Z http://hdl.handle.net/2092/505 "Why the US is not leaving Iraq" Hossein-zadeh, Ismael Powerful beneficiaries of war dividends, who are often indistinguishable from the policy makers who pushed for the invasion of Iraq, have been pocketing hundreds of billions of dollars by virtue of war. More than anything else, it is the pursuit and the safeguarding of those plentiful spoils of war that are keeping US troops in Iraq. Ismael Hossein-zadeh is a professor of economics at Drake University, Des Moines, Iowa. He is the author of the newly published book, The Political Economy of U.S. Militarism. His Web page is http://www.cbpa.drake.edu/hossein-zadeh 2007-01-01T00:00:00Z http://hdl.handle.net/2092/497 "The pass-along effect: investigating word-of-mouth effects on online survey procedures" Norman, Andrew T.; Russell, Cristel Antonia Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant’s social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed. Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu 2006-07-01T00:00:00Z http://hdl.handle.net/2092/496 "The consumption of television programming: development and validation of the connectedness scale" Russell, Cristel Antonia; Norman, Andrew T.; Heckler, Susan E. The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a threephased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies. Andrew T. Norman is a professor of marketing in the College of Business and Public Administration at Drake University. He can be contacted at andrew.norman@drake.edu 2004-06-01T00:00:00Z http://hdl.handle.net/2092/447 "Islamic Fascism?" Hossein-zadeh, Ismael Ismael Hossein-zadeh is a professor of economics at Drake University, Des Moines, Iowa. He is the author of the newly published book, The Political Economy of U.S. Militarism. His Web page is http://www.cbpa.drake.edu/hossein-zadeh 2006-10-25T00:00:00Z